Category Archives: Shopping

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De-Influencing: The New Trend!

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Well, I don’t usually pay too much attention to new trends, but my curiosity was piqued the other day when I heard about something called “de-influencing”. Apparently “influencers”, those people you see pimping products on TikTok and the like, are becoming passé.

De-influencing is becoming a thing, and as of a couple of weeks ago, there were 160 million videos with the hashtag #deinfluencing on Tik Tok alone.

It’s going crazy out there!

If you don’t know what an “influencer” is, your gen is showing. Generation, that is.

Where it used to be Anne Murray promoting the bank or Mickey Mantle pushing smokes (okay, now MY gen is showing), lately it’s been celebrity wannabes looking for fame by creating videos of themselves trying all kinds of things.

But let’s get real. “Influencer” is really just a fancy word for advertiser. Everybody knows that the successful ones get paid very, very well for promoting stuff: trips, make-up, clothes, power tools, you name it.

The difference is that lots of people don’t realize they are being advertised TO. They just think they’ve seen the latest, greatest thing, and they’ve got to have it.

It’s Slinky! It’s Slinky! Who remembers that?

And there are plenty of companies and businesses willing to pay the big bucks to have these influencers, well, influence. Money, money, money. And lately, that’s what’s changing the game.

Right now, a lot of people, especially the younger ones, don’t have much money. Inflation has become a nightmare.

So in come the de-influencers. They’ve started creating videos telling you what NOT to waste your money on, what NOT to do. I don’t know, this all sounds really familiar to me…

Wait a minute! Now that I think of it, I am the original de-influencer! I must have told my kids a thousand times what not to do. And I definitely said “No!” to all the things they wanted me to buy them. I can confirm that I have been de-influencing since the 80’s!

I’m honestly thinking this new de-influencing thing might just be a scam. Maybe the de-influencers just want you to start trusting them before they end up selling you stuff just like the influencers do. More like a “don’t buy THAT, buy THIS” sort of thing.

Whatever.

I’ve never had Tik Tok on any of my devices, but whoever still does is asking for trouble. There are national security concerns, ongoing investigations and bans everywhere. You never know who might be able to access your personal information, so I would suggest you just get rid of it.

There, did I de-influence you? Yep. See how good I am?

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Too Much Stuff

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As the late comedian George Carlin once said “A house is just a pile of stuff with a cover on it.” I was thinking about that awhile back on one of my daily walks, when I came across a whole lot of “stuff” spread out on someone’s front lawn and across the boulevard. There were old tools and pieces of metal and wood, boxes and other items you might find in a workshop.

The thing is, I saw the same junk out on that lawn almost a week later. I wondered, are they just going to leave it there until someone from the city has to come and clean it up? I know that happens a lot.

On another walk, I found an interesting collection on top of a manhole cover, pictured here. A pair of slip on boots and a wine glass. My imagination ran wild. Someone who had been partying a bit too much? Maybe fell down the manhole? Or was beamed up into a UFO? Of course it was probably just someone trying to get rid of their stuff.

That was confirmed days later when I came across the same spot. The boots were gone, but the wine glass was still there. And added to the collection was a frying pan and some cutlery. Dinner is served.

My husband and I have occasionally put things out on the boulevard with a “free” sign, and usually someone will take it. If it isn’t claimed within a day or so, we put it back inside and find another way to get rid of it.

Many years ago we left an old sofa out on the boulevard and watched through our living room window as a couple of young guys plopped each end of the sofa on their skateboards and rolled it away. Perfect.

Old couches and chairs are probably one of the more common sights on the side of the street. What I don’t get is why someone would leave them out there when it’s raining? I mean, if it wasn’t that appealing to begin with, a stuffed chair that has been left in the rain to rot is even less so.

Actually, in these days of COVID, I wouldn’t take anyone’s old couch anymore. You never know where it’s been.

And then there are the electronics. I’ve seen stereos, tv’s, computers and toaster ovens left out in the rain. If they were in working order once, they’re not anymore. What are people thinking? Well, that’s just it. They’re not.

When I left home at 18 years old, all I had was my bed, a dresser, some clothes and my guitar. Every time I moved after that, I seemed to have more things to pack up. Now I sit in a big house with more things than I’ll ever know what to do with. Not just my stuff, but my family’s old stuff too. I need to feng shui and declutter pretty badly.

In a few years, we will have to downsize and I’m not going to be able to bring everything with me. Neither of my kids wants any of it and I don’t blame them. They want to buy their own stuff. And things like old silverware and china don’t appeal to younger generations. They prefer new things from Ikea.

I have a feeling that the first year or two of my retirement is going to be spent just getting rid of stuff. And in the meantime, I’ve got to train myself to stop buying more stuff.

Except for that new bedroom set. I DO need that.

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The Grand Re-Opening. Sort of…

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I made the decision a couple of weeks ago that this would be my week to venture back into teaching guitar. I teach out of my home, so I pretty much had to decide for myself how things might be changed around to allow for the protocols that need to be in place now; physical distancing, keeping everything clean and disinfected, and signage to remind students of everything they needed to do, too.

When you’ve been doing things a certain way for 30 years, it takes a fair amount of brain function to change it up, but I think I’ve figured it out. I’m sure there are a lot of people, especially in smaller businesses, who are doing their best to wrap their heads around this new reality. We’re in different times.

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One of the first things I did was go to the WorkSafe BC website where they have a section called “Returning To Safe Operation” for businesses and facilities opening up, to know what protocols need to be in place. I downloaded some posters to use as signage, I marked out the proper spacing between myself and my students on the floor in the studio. I bought new music stands that are easier to clean, got cleaning supplies ready, and I worked out a plan for students to follow when they arrived back. I even recorded a video to send to them so they could see what changes I was making and would know what to do when they got here.

I emailed them all and sent a link to the video.

So far, so good.

About half of my students have returned, which is more or less what I expected. Some of them would have been in classes of 3 or more, and so far, that’s too many people to have together in my small studio yet. Maybe one day soon.

Some students are more nervous than others, or not ready to return for various reasons. I understand that. It’s been rough for a lot of us.

And some may never return. I’m prepared for that.

I’ve been rescheduling returning students with a little time in between each one so I can clean and disinfect between lessons.

So they come in the door, they sanitize their hands, they leave their guitar cases out in the waiting area, they bring their guitars and music into the studio, they tune on their own or with my help, and we begin to play. Then we start to smile a little as the music kind of lifts us up. We can’t help but share some of our stories in between songs. It’s a little like coming back to life.

I’ve been thinking about all the students, clients and customers that have been returning to different businesses this past week. The conversations they must be having, the laughs (behind face masks in some cases!), the getting back to something that almost feels normal. For small businesses like mine, our clients are not just our source of income, they sometimes become good friends. I’ve been teaching some of my students for 10 or 15 years.

These are relationships we’ve all been missing.

For those of you with small businesses or who are self-employed like me, I’m rootin’ for you. If we do everything as we’re told by those in charge, over time it’ll get better. Even if we have that dreaded second wave, I think we can anticipate what to do, and ride it out.

And thanks to my students who’ve done everything the way I asked them to.

Some of them even practiced a little 🙂

IJ