Finding New Fans Can Backfire

I read an article today on a music marketing website that had to do with finding new fans online.  It basically said not to wait for fans to find you, but to seek them out by looking for similar artists to yourself on websites that you have your music on, like Reverbnation or MySpace.  The author said to “reach out” to these other artists’ fans.

Image representing ReverbNation as depicted in...
Image via CrunchBase

While I see the importance of marketing yourself and your music when you’re a performing artist or in a band, I do think that some of this can backfire on you if you don’t know how to go about it or when to stop.  As an example, I had a songwriter who emailed me a month or so ago about a song that he had placed in some kind of online contest.  He wanted votes for his song.  Now, first of all think of this:  if you are trying to get people who don’t know you to vote for your song, what if they don’t like it?  I mean, that is a possibility!  They might end up voting for someone else.   There’s a backfire right there.  So solicit people that you already know like your music.  That’s the first step.

I did not go to the site to listen to his song because I basically didn’t have time at that point.  So I pretty much ignored his email, which was generic in nature anyway.  In other words, mine was in a long list of emails, he didn’t email me specifically.   But even after I ignored it, he didn’t stop at that.  He emailed again, presumably to the same number of email addresses saying that he had reached a semi-final with his song and he needed votes again.  And then I got a third email, as he was still looking for votes.  So this time, I politely emailed for him to please remove me from his email list.
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Finding Your Private Brill Building

A guitar student of mine recently decided he wanted to get into songwriting for the first time.  Having dabbled in it just a little bit, his first questions had to do with where to start.  I have long since forgotten exactly what my process was (I was only 12!), but I do remember what caused me to sit down and write.  I couldn’t really play very many chords, meaning I couldn’t play the songs I wanted to, so instead I decided to make up my own.  It came naturally in that I didn’t spend too much time worrying about how it was coming out.  I hadn’t yet developed an “inner critic” or a sense of having to get “somewhere” in terms of a finished product.

Brill Building
The Brill Building in New York

And that is a really important point to remember.  If you’re reading this article and you’re only just starting out, try not to read or think too much!  You don’t write by reading about writing, you write by writing.  It might take you a minute to get your head around that line, but essentially if you start loading your brain up on HOW to write, you may actually impede the process.

So I’m not going to tell you how to write in this article, I’m going to give you some ideas to get you in the mood to write.  If you’re 14 years old, outside of school and homework and maybe some chores around the house, you’ve got lots of time to fiddle around with writing.  If you’re 42, you probably don’t.  Many songwriters will express the idea of only writing when the inspiration hits them (yes, and I’ve said that too!), however, it’s not always practical to jump out of your chair at work or out of bed in the middle of the night when inspiration hits and start writing.  But you can write it down and work on it later.

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Great Song, Mediocre Lyrics

I was working out a song for a guitar student by a British artist named Jamie Cullum called “All At Sea”, when I discovered a gem. I liked “All At Sea”, but it’s written for piano so translating it to guitar is a bit of a challenge, and some chords just do not translate well. I decided to explore Cullum’s repertoire and I came across one that I just loved called “I’m All Over It”.

I enthusiastically worked it out just for my own pleasure…not an easy song to play by any means. Cullum is considered somewhat of a jazz-pop artist, and his jazz influences certainly come out in his writing. His first releases were mostly jazz standard covers but he began throwing in the occasional self-penned song by his second and third albums. By his fourth album “Catching Tales”, the majority of the songs were original. The song “I’m All Over It” was co-written with Ricky Ross and appears on his fifth album “The Pursuit”.
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The CD is Here!

I’ve been working on Shades of Grey for ten years. Okay, not continuously :-).  But it’s finally done…all written, performed and recorded by yours truly.  You can purchase singles or the whole album at iTunes and many other online retailers and streaming websites.  For a look at the story behind the songs, just mosey on over to the Shades of Grey page.

Just for fun, I thought I’d post a video that was recorded at the Murakami Boathouse in Steveston BC in 2008 of my performance of a song from the CD called “49 Plus 1”.

Thanks for your continued support of my music and this website!

IJ

What Is It About Pumped Up Kicks?

I can always tell when a song has caught the imagination of a lot of people because I start to hear about it from my guitar students.  It doesn’t even have to be a guitar song per se, but as soon as my students begin referring to it, especially if the students are of different ages, it piques my interest.

Such was the case with Pumped Up Kicks by Foster The People.  It’s a very simple song, musically, with a little bass/guitar riff repeating through most of the song and the same four-chord progression.  For simplicity’s sake, I have the guitar capo’d on the 1st fret so my beginner students can play it using Em, D, G and A, one measure per chord.  The bass riff extends over that four-chord progression as well, but you can also play it on guitar, as some of my more advanced students like to do.

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